K&H art collection
K&H Group was the first among Hungary’s corporations to rebuild its art collection, which has become one of the most modern in this country.
Over the decades, K&H Bank had accumulated a significant portfolio of artworks, including several masterpieces. Consultations with experts revealed, however, that this body of works could not be considered a genuine collection in the absence of an underlying artistic concept. This led to our decision to sell the existing artworks and build a new collection that would reflect K&H’s values and be fully financed by the receipts from the sale. Rather than withdrawing this sum from Hungarian culture, we are reinvesting it in its entirety in Hungarian arts.
The title of K&H’s new collection: “art for a better and more meaningful world”, encapsulates its preferred artistic direction, whose essence is also captured by the terms describing K&H’s key values: dynamism, the ability to rejuvenate, sensitive responses to the latest phenomena and working towards creating lasting value, i.e. trustworthiness.