educating the young
The main corporate social responsibility and sponsorship areas of K&H Group have remained unchanged for years. One of these sponsorship areas is financial education, which has been a key priority for the Group for a long time.
There are more than 1.1 million students in primary and secondary education in Hungary. As they will be the adult generation of tomorrow, the grown-ups of today have a responsibility and duty to educate and prepare them for the future. In order to share in this responsibility, K&H Group created its K&H Ready, steady, money! financial competition in 2010, where students can learn through play how to navigate the world of innovative finances and test their skills through teamwork, while gaining valuable experience already in the preparations stage.
In line with the digitalisation efforts of K&H Group, the competition has been moved to an innovative online platform developed in-house, which offers participants a fast, simple and exciting experience.
Young people can learn effortlessly about the world of finances using the competition material as well as the vigyázz#KáPé vlog and mobile app, which was created in 2018 in line with their learning and media consumption habits. The learning material is available to all free of charge on the competition website. Teams reaching the semi-finals also have the opportunity to participate in a bank branch mentoring scheme. This involves the students visiting a K&H branch where employees help the children with their further preparations.
The competition draws considerable interest every year. The latest K&H Ready, Steady, Money! contest, held in the 2023-2024 school year, broke the record of entrant numbers with over 12,300 participants competing in more than 3,000 teams from all corners of the country. This marked a huge (40%) increase on 2023, a clear sign of the young generations’ interest in finances as well as of the dedication of teachers and parents who encourage and prepare them. Launched back in 2010, this competition focused on financial education has already attracted a total of more than 90,000 participants from 2,000 schools of nearly 900 towns and cities.